Showing posts with label book publishing. Show all posts
Showing posts with label book publishing. Show all posts

Thursday, July 18, 2013

How Technology Is Making Books More Engrossing for Readers


PHOTO SOURCE: (c) Yuri Arcurs - Fotolia.com
Books are becoming more interactive.
(StatePoint) Are you reading less than you used to? You’re not alone. Between our smartphones, endless cable channels and all those other forms of modern entertainment, it’s no wonder book-reading is on the decline amongst American adults.

In fact, the percent of adults who didn’t read even one book in the previous year increased from 12 percent in 1978, to 22 percent in 2011, according to Gallup surveys.

But new technologies and trends in the world of literature are making reading more entertaining and more interactive than ever before. And many experts predict this age-old pastime will grow in popularity as people catch on to the evolution of books.

“Reading is often thought to be a passive activity,” says M.D. Kaczkowski, author of the new thriller, “The Seers, New World Order,” a book that is breaking new literary ground by including an interactive digital component. “But in the Internet Age, people are looking to truly engage and interact with creative content.”

In the pages of “The Seers” -- a fast-paced crime drama with supernatural elements -- Kaczkowski enhances his readers’ experience with Quick Response (QR) codes that are compatible with smartphones, illustrations and video links. Sprinkled throughout the book, these elements provide a fictional platform that goes beyond the pages of the book.

By accessing these elements, readers are taken to The Seers website at www.theseers.com, where they are presented with videos, audio recordings, letters and other texts that expand on the narrative. They can even choose original songs to listen to while reading different chapters and to participate in an augmented reality game that draws on their own personal environment.

Other authors are even giving audiences control over content, using feedback garnered from modern “choose your own adventure” books and Internet forums for fans to help dictate future plotlines.

“If you’re craving a deeper engagement with your reading, you were born in the right era,” quips Kaczkowski. “For my new thriller, for example, it made perfect sense to integrate new technologies directly into the pages of the book, since the novel combines science with spirituality.”

And reading books electronically makes for a more interactive experience, too, as one can highlight text, search for key passages and look up words.

If the last time you picked up a book was for a school assignment, it’s definitely time to check out how new trends in literature can put some excitement into reading.

PHOTO SOURCE: (c) Yuri Arcurs - Fotolia.com

Tuesday, April 16, 2013

Why Independent Publishing Is a Win-Win Proposition for Author and Reader

Kindle Fire e-book Reader
Publishing independently is very fulfilling in many ways despite an author's increased chance for low sales numbers. Why fulfilling? For me, it's because I have been able to work on topics that I like and to get books that I am proud of out in the world for an interested (if limited) public to enjoy, despite the fact that dozens of publishers said no to the books.

Thanks to reading appreciation sites like Goodreads.com, print on demand publishing options like CreateSpace, and e-book publishing options like Amazon's KDP, NookPress, Kobo, GooglePlay, iBookstore and more, there is no shortage of ways for writers to publish their work to the reading public without the traditional long wait from a publisher just to receive the response "No" or "it doesn't fit our present needs" over and over again.

My first book, New Jersey 9/11 Memorials did not sell well by any measure (though it is still on sale) and all the queried traditional publishers may have gauged well the lack of market for such a book. Or maybe not. The book might well have sold much better with their marketing muscle and printing cost efficiencies which I didn't have and which made my book more expensive than I thought it should be for optimum salability. But despite the fact that no traditional publisher wanted to touch the photo book, I wanted to produce it. In fact, it was a joy to work on, to write and to be a part of. It is something I will always remember fondly. It isn't an earth-shatteringly important book, but it is a nice homage to the victims of 9/11 in New Jersey and the way towns remembered the people and events, as well as their attackers.

I wanted to publish that book because it was important to me. Twenty years ago I still would have been able to publish a book like New Jersey 9/11 Memorials independently, but it would have been infinitely more expensive and difficult to produce. Today's environment for independently publishing books, music, and even movies is so much easier than it used to be. And the pricing for the customer can be much better than what is offered through traditional publishers, especially e-book offerings.

Having been wrung through the publishing wringer three or four times, for my latest book, The Devil's Assassin, I decided to avoid the long, and somewhat depressing process and go straight to independent publishing where I have total control of what I want to publish and when. For me, I'd rather let the book reading public decide if they want to read a book rather than some recently hired, underpaid, editorial assistant in New York City. And having worked for two large New York book publishers as a production editor, I know the process and how unmeritorious it can often be.

With independent publishing you don't need to beg for a literary agent and then give them 10% of your earnings so that they can get you a contract with a publisher who will give you a dollar a book on a 30 dollar list-priced hard cover publication.

Being an independent book publisher and author is not a great way to make a living for most who do it, but it is a fulfilling way to achieve your goals without needing the imprimatur of some supposed authority. Now I just need to get me some marketing muscle. Carpe diem!