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The Wealthy Freelancer - 12 Secrets to a Great Income and an Enviable Lifestyle
by Steve Slaunwhite, Pete Savage, and Ed Gandia. Alpha Books, 2010
I was in Barnes and Noble - one of my favorite haunts - the other night and while browsing the shelves came across a great softcover book whose title jumped right out at me. (Actually the red Corvette on the cover jumped out as well since I have always loved that car.) The title jumped out at me because I am a freelance editor and writer, and there is nothing more appealing to me than the idea of being a wealthy one.
For those who may not know it, a freelancer is an independent contractor or self-employed individual working for various clients or companies, owing allegiance to none of them, and being responsible for all the business trappings that any small business owner must face. Being a freelancer (in any career field) can be daunting. Lack of clientele, lack of income, lack of productivity, and lack of time are just some the problems that freelance professionals may deal with. The pluses are being your own boss, not having a regular commute, no office politics, and more time with family to name a few. My favorite is control of the thermostat.
The subtitle of this particular must-have book - 12 Secrets to a Great Income and an Enviable Lifestyle - is unfortunately a little misleading. The twelve "secrets" actually refer to the twelve chapters of the book, each of which is a broad topic incuding many more secrets (tips, ideas, strategies) for getting the most out of your freelance career. Because there are dozens of great ideas in this book the publisher sort of undersold the book's value to the reader with this subtitle.
Unlike many other career books, this one gives you more than you expect - loads of steps you can take today and tomorrow to grow your freelancing business, make it more efficient, and increase your income.
Steve Slaunwhite is a marketing coach, copywriter, speaker, website creator, and the author of several books. Pete Savage is a marketing consultant, speaker, author, and coach. Ed Gandia is a marketing consultant, copywriter, speaker, author, and coach.
Each of the authors has been freelancing successfully for many years and the reader learns from them about the ups and downs, and dos and don'ts of a successful freelance career. In their engaging and informal style they also use many anecdotes and stories from other successful freelancers to support their many helpful strategies.
The authors set the stage by desribing what a wealthy freelancer is. As you can guess it's about money, but it's also about the perks and benefits of being a freelancer as well. The reader is constantly reminded to remember why he or she wanted to become a freelancer in the first place and to keep that in mind when pursuing goals and clients. They then cover getting and keeping clients, pricing your services for success (you don't want to undersell yourself with your rates), and boosting your productivity.
The authors even include an appendix which can serve as a troubleshooting guide when you run into certain inevitable freelancing obstacles.
If you're a freelance professional you will definitely find some useful secrets to apply to your business once you're done reading this enjoyable and well-constructed book.
P.S. It's cheaper on Amazon than what I paid for it at Barnes and Noble and is available in paperback and for the Kindle.